All posts of marketing

The Evolution and Rise of the Key Opinion Leader

The Evolution and Riseof the Key Opinion Leader You spent years tackling medical school, residency, maybe a fellowship or two. All of this work has helped you arrive at a specific destination such as caring for patients, doing meaningful research, etc. What if you could contribute even more to your specialty, peers, and/or patients? Becoming […]
4 years ago

When Managing COVID-19, “More” Isn’t the Only Answer

Originally published by Jeffery Alvarez Finding efficiencies in managing COVID-19 may help relieve some of the burden on the nation’s healthcare system As we watch the impact of COVID-19 unfold across the country, we owe a debt of gratitude to the brave healthcare providers who are on the front lines of this pandemic. Without hesitation, […]
4 years ago

3 Things That Google’s Healthcare Artificial Intelligence Desperately Needs

Original Article by Jeffery Alvarez Google DeepMind recently published a paper in Nature that shared how their predictive algorithm can detect Acute Kidney Injury (AKI) up to 48 hours in advance. Acute Kidney Injury is the biggest problem you have never heard of.  In the US, 1 in 5 hospitalized adults gets Acute Kidney Injury, […]
4 years ago

Potrero Medical Announces Appointment of New Chief Financial Officer

HAYWARD, Calif., Feb. 4, 2020/MarketWatch – Potrero Medical announced today that Jeff Mack is joining its executive leadership team as its Chief Financial Officer (CFO) and will report to CEO Joe Urban. Jeff brings more than 30 years of finance and capital markets experience to Potrero Medical. He also has in-depth knowledge of scaling medical technology startups into significant […]
4 years ago

Potrero Medical Highlights Annual American Society of Nephrology’s Kidney Week As A Key Innovation For Acute Kidney Injury

WASHINGTON, DC. Dec. 3, 2019 – Potrero Medical was recently highlighted by the American Society of Nephrology (ASN) as part of the Acute Kidney Injury (AKI) Spotlight Innovation at Kidney Week. The society has identified AKI as a severe condition that impacts millions of patients globally. Recognizing these obstacles, through a partnership with Baxter, the American Society […]
4 years ago